Beauty of Joseon

Beauty of Joseon draws inspiration from the traditional beauty rituals of the Joseon Dynasty to create modern skincare products based on natural Korean ingredients, such as ginseng, rice, and honey.

The brand takes its inspiration from traditional Korean medicine (Hanbang) remedies, modernizing them for today's skin.

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Authenticity

The brand focuses on hydration, radiance, and skin balance with gentle, effective formulas perfectly suited for dull, tired, or regenerative skin. Their treatments enhance the skin's natural radiance while offering a refined and soothing experience.

Expertise

At Karenation, we chose Beauty of Joseon for its ability to combine tradition and innovation, and for its elegant textures that naturally illuminate all skin tones. Beauty of Joseon is a brand dedicated to radiant and balanced skin.

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